--- title: Commercial Excellence Blog | Venturise | Go-To-Market (GTM) description: Go-To-Market (GTM) | Insights on Commercial Excellence, GTM strategy, and Growth for B2B SaaS, Tech and AI companies and their investors. --- [![Venturise logo](https://www.venturise.nl/hubfs/Venturise_positief_no%20padding-2.svg "Venturise logo")](https://www.venturise.nl/) [![Venturise Logo](https://www.venturise.nl/hubfs/Venturise_positief_no%20padding-2.svg "Venturise Logo")](https://www.venturise.nl/) - [Home](https://www.venturise.nl) - Services [Fractional LeadershipFractional CRO and Interim Sales Leadership](https://www.venturise.nl/fractional-leadership) [Commercial Excellence ServicesGTM Strategy, Revenue Growth, CX & Retention](https://www.venturise.nl/commercial-excellence) [M&A SupportCommercial Due Diligence and Targeting](https://www.venturise.nl/ma-support) - Insights [Blog](https://www.venturise.nl/insights) [FAQ](https://www.venturise.nl/venturise-faq) - About [Our Story](https://www.venturise.nl/our-story) [Projects](https://www.venturise.nl/projects) [Certifications](https://www.venturise.nl/certifications) [Partners](https://www.venturise.nl/partners) [Contact](https://www.venturise.nl/contact) More results [Get in Touch](https://www.venturise.nl/contact) Get in Touch - [Home](https://www.venturise.nl) - Services - [Fractional Leadership](https://www.venturise.nl/fractional-leadership) - [Commercial Excellence Strategy](https://www.venturise.nl/commercial-excellence) - [M&A Support](https://www.venturise.nl/ma-support) - Insights - [Blog](https://www.venturise.nl/insights) - [FAQ](https://www.venturise.nl/venturise-faq) - About - [Our Story](https://www.venturise.nl/our-story) - [Projects](https://www.venturise.nl/projects) - [Certifications](https://www.venturise.nl/certifications) - [Partners](https://www.venturise.nl/partners) - [Contact](https://www.venturise.nl/contact#contact-form) [Get in Touch](https://www.venturise.nl/contact) # Commercial Insights What's driving growth? Key insights from the field of Commercial Excellence # Go-To-Market (GTM) [All Topics](https://www.venturise.nl/insights)[Commercial Excellence](https://www.venturise.nl/insights/tag/commercial-excellence)[Revenue Growth](https://www.venturise.nl/insights/tag/revenue-growth)[AI Search Optimization](https://www.venturise.nl/insights/tag/ai-search-optimization)[Commercial Strategy](https://www.venturise.nl/insights/tag/commercial-strategy)[Customer Experience](https://www.venturise.nl/insights/tag/customer-experience)[GTM](https://www.venturise.nl/insights/tag/gtm)[Go-To-Market (GTM)](https://www.venturise.nl/insights/tag/go-to-market-gtm)[Partnerships](https://www.venturise.nl/insights/tag/partnerships)[Product-Led-Growth (PLG)](https://www.venturise.nl/insights/tag/product-led-growth-plg)[Sales Compensation](https://www.venturise.nl/insights/tag/sales-compensation) [Navigating Growth: using the V2MOM model as your Go-To-Market compass](https://www.venturise.nl/insights/navigating-growth-using-the-v2mom-model-as-your-go-to-market-compass) ![V2MOM Vision Values Methods Obstacles Measures](https://www.venturise.nl/hubfs/v2mom%20for%20commercial%20excellence%20blog%20header.webp) [Commercial Excellence](https://www.venturise.nl/insights/tag/commercial-excellence) ### Navigating Growth: using the V2MOM model as your Go-To-Market compass Dec 10, 2025 11 min read ### Get Email Notifications [![Venturise logo with commercial excellence payoff](https://www.venturise.nl/hubfs/Venturise_diapositief_no%20padding_payoff.svg "Venturise logo with commercial excellence payoff")](https://www.venturise.nl/) Services - [Fractional CRO](https://www.venturise.nl/fractional-leadership) - [Commercial Excellence Services](https://www.venturise.nl/commercial-excellence) - [M&A Support](https://www.venturise.nl/ma-support) Insights - [Blog](https://www.venturise.nl/insights) - [FAQ](https://www.venturise.nl/venturise-faq) Company - [Our Story](https://www.venturise.nl/our-story) - [Projects](https://www.venturise.nl/projects) - [Certifications](https://www.venturise.nl/certifications) - [Partners](https://www.venturise.nl/partners) - [Contact](https://www.venturise.nl/contact) Copyright © 2026 Venturise® - ![Venturise\_Favicon\_v4](https://www.venturise.nl/hs-fs/hubfs/Venturise%20Logos/Venturise_Favicon_v4.png?width=20&height=20&name=Venturise_Favicon_v4.png) [Privacy Policy](https://www.venturise.nl/privacy-policy) ```json { "@context" : "https://schema.org", "@id" : "https://www.venturise.nl/#website", "@type" : "WebSite", "alternateName" : [ "Venturise NL", "Venturise Commercial Excellence" ], "description" : "Venturise is a Commercial Excellence consultancy for B2B SaaS, Tech, and IT companies, covering GTM strategy, revenue architecture, Fractional CRO leadership, and M&A commercial due diligence.", "hasPart" : { "@id" : "https://www.venturise.nl/venturise-faq#faqpage", "@type" : "FAQPage", "about" : { "@id" : "https://www.venturise.nl/#organization" }, "name" : "Venturise Frequently Asked Questions", "url" : "https://www.venturise.nl/venturise-faq" }, "inLanguage" : [ "en", "nl" ], "name" : "Venturise", "publisher" : { "@id" : "https://www.venturise.nl/#organization" }, "url" : "https://www.venturise.nl/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.venturise.nl/#organization", "@type" : "Organization", "alternateName" : "Venturise Commercial Excellence", "areaServed" : [ { "@type" : "Country", "name" : "Netherlands" }, { "@type" : "Country", "name" : "Belgium" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "Sweden" }, { "@type" : "Country", "name" : "Denmark" }, { "@type" : "Country", "name" : "Norway" }, { "@type" : "Country", "name" : "Finland" }, { "@type" : "Country", "name" : "Iceland" } ], "contactPoint" : { "@type" : "ContactPoint", "availableLanguage" : [ "en", "nl" ], "contactType" : "business inquiries", "email" : "info@venturise.nl", "url" : "https://www.venturise.nl/contact" }, "description" : "Venturise is a Commercial Excellence consultancy that helps B2B SaaS, Tech, and IT companies accelerate growth by improving how they sell, market, retain, and expand customers. 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