--- title: Venturise - Our Story description: Learn how Venturise was founded to help Tech and SaaS companies accelerate growth through Commercial Excellence, alignment, and smarter execution. --- [![Venturise logo](https://www.venturise.nl/hubfs/Venturise_positief_no%20padding-2.svg "Venturise logo")](https://www.venturise.nl/) [![Venturise Logo](https://www.venturise.nl/hubfs/Venturise_positief_no%20padding-2.svg "Venturise Logo")](https://www.venturise.nl/) - [Home](https://www.venturise.nl) - Services [Fractional LeadershipFractional CRO and Interim Sales Leadership](https://www.venturise.nl/fractional-leadership) [Commercial Excellence ServicesGTM Strategy, Revenue Growth, CX & Retention](https://www.venturise.nl/commercial-excellence) [M&A SupportCommercial Due Diligence and Targeting](https://www.venturise.nl/ma-support) - Insights [Blog](https://www.venturise.nl/insights) [FAQ](https://www.venturise.nl/venturise-faq) - About [Our Story](https://www.venturise.nl/our-story) [Projects](https://www.venturise.nl/projects) [Certifications](https://www.venturise.nl/certifications) [Partners](https://www.venturise.nl/partners) [Contact](https://www.venturise.nl/contact) More results [Get in Touch](https://www.venturise.nl/contact) Get in Touch - [Home](https://www.venturise.nl) - Services - [Fractional Leadership](https://www.venturise.nl/fractional-leadership) - [Commercial Excellence Strategy](https://www.venturise.nl/commercial-excellence) - [M&A Support](https://www.venturise.nl/ma-support) - Insights - [Blog](https://www.venturise.nl/insights) - [FAQ](https://www.venturise.nl/venturise-faq) - About - [Our Story](https://www.venturise.nl/our-story) - [Projects](https://www.venturise.nl/projects) - [Certifications](https://www.venturise.nl/certifications) - [Partners](https://www.venturise.nl/partners) - [Contact](https://www.venturise.nl/contact#contact-form) [Get in Touch](https://www.venturise.nl/contact) Striving for # Commercial Excellence #### In every part of your organization Inspired by the "Venturi Effect" # Increasing sales velocity and lowering pressure ## The Venturise Philosophy Venturise is inspired by the "Venturi Effect"; a phenomenon in fluid dynamics in which pressure decreases within a constricted section of a pipe or funnel, while simultaneously accelerating flow. You might be familiair with its effects in racing as it is this phenomenon that keeps a low pressure under F1 cars, and makes them stick to the tarmac in close corners. ([More details concerning the Venturi effect, or ground effect in racing](https://www.formula1.com/en/latest/article/re-writing-the-f1-rule-book-part-1-from-wing-cars-to-flat-bottoms.EJZ73Lnn0c6EgcMKMAWOU)) Like the Venturi Effect, we aim to accelerate sales & deal flow while minimizing commercial pressure.  We believe growth happens when friction is removed, alignment is created, and every part of a business works in sync toward shared goals. Venturise is built on the idea of helping ventures rise by combining strategy, structure, and execution to unlock their full commercial potential. In practice, this means shaping commercial processes and cultures that accelerate results, reduce pressure on teams, and strengthen customer relationships. Venturise aims for perfection in every aspect of commercial execution; a philosophy called *Commercial Excellence*. Venturise® is a registred trademark. ## The Venturise Philosophy We believe growth comes from removing friction and creating flow. Our name is inspired by the Venturi Effect, a principle from fluid dynamics that describes how flow velocity increases and pressure drops as a medium moves through a constricted passage. In business, this translates to a simple truth: when commercial processes are designed with excellence, deals flow faster, pressure on teams decreases, and customer relationships grow stronger. Venturise also carries another meaning. It is a combination of Venture and Rise, reflecting our mission to help ventures rise higher by unlocking their full commercial potential. ## Marko Kiers Venturise was founded by Marko Kiers with a clear mission: helping Investors, B2B SaaS and Tech companies unlock growth through **Commercial Excellence**. With over 25 years of experience leading sales, marketing, and cross-functional commercial teams across industries, Marko saw a recurring challenge: organizations often lacked clarity, alignment, and execution in their commercial strategy.  Venturise was created to close that gap. [Get in Touch](https://www.venturise.nl/contact) ![Marko Kiers Founder of Venturise](https://www.venturise.nl/hs-fs/hubfs/Profile%20Pictures/marko%20LR%20cropped%20copy_600_600_website.webp?width=600&height=600&name=marko%20LR%20cropped%20copy_600_600_website.webp) [![Venturise logo with commercial excellence payoff](https://www.venturise.nl/hubfs/Venturise_diapositief_no%20padding_payoff.svg "Venturise logo with commercial excellence payoff")](https://www.venturise.nl/) Services - [Fractional CRO](https://www.venturise.nl/fractional-leadership) - [Commercial Excellence Services](https://www.venturise.nl/commercial-excellence) - [M&A Support](https://www.venturise.nl/ma-support) Insights - [Blog](https://www.venturise.nl/insights) - [FAQ](https://www.venturise.nl/venturise-faq) Company - [Our Story](https://www.venturise.nl/our-story) - [Projects](https://www.venturise.nl/projects) - [Certifications](https://www.venturise.nl/certifications) - [Partners](https://www.venturise.nl/partners) - [Contact](https://www.venturise.nl/contact) Copyright © 2026 Venturise® - ![Venturise\_Favicon\_v4](https://www.venturise.nl/hs-fs/hubfs/Venturise%20Logos/Venturise_Favicon_v4.png?width=20&height=20&name=Venturise_Favicon_v4.png) [Privacy Policy](https://www.venturise.nl/privacy-policy) ```json { "@context" : "https://schema.org", "@id" : "https://www.venturise.nl/#website", "@type" : "WebSite", "alternateName" : [ "Venturise NL", "Venturise Commercial Excellence" ], "description" : "Venturise is a Commercial Excellence consultancy for B2B SaaS, Tech, and IT companies, covering GTM strategy, revenue architecture, Fractional CRO leadership, and M&A commercial due diligence.", "hasPart" : { "@id" : "https://www.venturise.nl/venturise-faq#faqpage", "@type" : "FAQPage", "about" : { "@id" : "https://www.venturise.nl/#organization" }, "name" : "Venturise Frequently Asked Questions", "url" : "https://www.venturise.nl/venturise-faq" }, "inLanguage" : [ "en", "nl" ], "name" : "Venturise", "publisher" : { "@id" : "https://www.venturise.nl/#organization" }, "url" : "https://www.venturise.nl/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.venturise.nl/#organization", "@type" : "Organization", "alternateName" : "Venturise Commercial Excellence", "areaServed" : [ { "@type" : "Country", "name" : "Netherlands" }, { "@type" : "Country", "name" : "Belgium" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "Sweden" }, { "@type" : "Country", "name" : "Denmark" }, { "@type" : "Country", "name" : "Norway" }, { "@type" : "Country", "name" : "Finland" }, { "@type" : "Country", "name" : "Iceland" } ], "contactPoint" : { "@type" : "ContactPoint", "availableLanguage" : [ "en", "nl" ], "contactType" : "business inquiries", "email" : "info@venturise.nl", "url" : "https://www.venturise.nl/contact" }, "description" : "Venturise is a Commercial Excellence consultancy that helps B2B SaaS, Tech, and IT companies accelerate growth by improving how they sell, market, retain, and expand customers. 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