Frequently Asked Questions
About Venturise
Services & Approach
Engagement & Contact
About Venturise
Venturise helps B2B companies (mainly SaaS, Tech and IT) accelerate growth by improving how they sell, market, and retain customers. We also support PE and VC firms in making informed M&A decisions by assessing the level of Commercial Excellence within acquisition targets. Our focus spans commercial strategy, structure, and execution, with the goal of driving Commercial Excellence. It is a cross-functional approach where people, systems, and processes align to maximize deal velocity and sustainable growth.
It is a combination of “Venture” and “Rise.” The name reflects our belief that every business can rise higher when friction is reduced and focus is clear.
Venturise is also inspired by the “Venturi” effect from fluid dynamics. In a "Venturi-tube", fluid speeds up as it passes through a narrow section, which lowers pressure and increases velocity. This shape closely resembles the bowtie model from "Winning by Design". Similar to the natural "Venturi-effect", Venturise focuses on lowering commercial pressure in B2B organizations by removing friction and choke points, so deals move faster and more smoothly through the commercial “bowtie.”
Venturise represents the idea of creating momentum in growth by increasing deal flow, improving collaboration, and building lasting commercial strength.
Venturise was founded by Marko Kiers, a Commercial Executive with 25+ years of experience leading international sales and marketing organizations.
Marko has extensive experience in both smaller start- and scale-up organizations as well as larger enterprises. He brings together the best of both worlds to drive and optimize B2B commercial performance in every organization he supports.
He is known for bringing fresh perspective and has deep expertise across all aspects of commercial strategy, execution, and organizational design.
Venturise partners with B2B companies in Tech, SaaS and IT, as well as their investors. Some of our commercial excellence projects include work for Leadinfo (SaaS), Accerion Robotics (now SICK. Tech), Villari Technology (IoT), Rebound Returns (SaaS and Logistics), Ilionx (IT) and others. Details about these references can be provided upon request via our contact page.
Services & Approach
Commercial Excellence is the strategic discipline of aligning and coordinating all parts of an organization, including product, operations, finance, marketing, and sales, around one shared goal: sustainable financial growth and outstanding customer outcomes.
Via "Commerical Excellence", Venturise connects market insight to internal execution through clear processes in areas such as pricing, segmentation, and sales effectiveness. Venturise removes friction between teams, embeds customer experience into every product and interaction, and relies on continuous learning and data-driven improvement. Venturise it's Commercial Excellence approach transforms strategic ambition into consistent, and customer-focused performance.
We partner with SaaS, Tech and IT companies and their investors across Europe and the US. In many cases we work directly with PE and VC firms that need to analyse and optimize the Commercial Excellence level of their portfolio companies. We also work directly with PE and VC firms to assist with the analysis of the commercial excellence level of M&A targets (via Commercial Due Diligence).
Our work spans three main areas: Commercial Excellence Consulting, M&A Support and Leadership Roles (Fractional CRO, Interim Management and CRO Mentorships).
Under the Commercial Excellence services we deliver a Commercial Quick-Scan (a four day assignment to quickly determine points for growth improvement), GTM Strategy, CX and Service improvements, Pricing, Commission Planning, and Strategic Storytelling.
We use the V2MOM strategic framework as a Go-To-Market compass and can work with partners such as V2MOM.io to optimize commercial strategy development.
Many engagements begin with a Commercial Quick-Scan. This is a fast, four day, structured assessment that highlights growth barriers and defines the roadmap to Commercial Excellence.
The Commercial Quick-Scan delivers clear, actionable insights and often leads to follow-up support to implement the improvements needed to achieve Commercial Excellence.
We recently completed a highly successful Commercial Quick-Scan at Accerion Robotics (now part of SICK). You can read more about this project on our project reference page.
In our Fractional Leadership roles (Fractional CRO, Interim Sales Leader, and CRO Mentorships), we often begin working together after one or two conversations with senior leadership. At the start of these engagements, it is still valuable to run a Commercial Quick-Scan to quickly identify the key focus areas and priorities for Commercial improvement.
Engagement & Contact
Collaboration is essential to achieving Commercial Excellence. Being on-site allows us to engage directly with teams, align faster, and build momentum. That said, when deep analysis or preparation is required, or when a client is based outside the Benelux, a remote approach can be more efficient. International travel is never a barrier for us.
Simply use our contact form or send an email to info@venturise.nl. You can also book a meeting directly through our website.
Yes. Every engagement is customized; from fractional leadership to strategic projects. We adapt to your team’s size, goals, and commercial maturity. If we need to train the team on sales methodologies, storytelling in business or how to setup a commission system, we will do so. In essence, our goal is to achieve Commercial Excellence for the organizations we work with.