Frequently Asked Questions
About Venturise
Services & Approach
Engagement & Contact
About Venturise
Venturise helps B2B SaaS and Tech companies accelerate growth by improving how they sell, market, and retain customers. We also support PE and VC firms in making informed M&A decisions by assessing the level of Commercial Excellence within acquisition targets. Our focus spans commercial strategy, structure, and execution, with the goal of driving Commercial Excellence. It is a cross-functional approach where people, systems, and processes align to maximize deal velocity and sustainable growth.
It is a combination of “Venture” and “Rise.” The name reflects our belief that every business can rise higher when friction is reduced and focus is clear. Venturise represents the idea of creating momentum in growth by increasing deal flow, improving collaboration, and building lasting commercial strength.
Venturise was founded by Marko Kiers, a Commercial Executive with 25+ years of experience leading international sales and marketing organizations.
Services & Approach
Commercial Excellence is the strategic discipline of aligning and coordinating all parts of an organization, including product, operations, finance, marketing, and sales, around one shared goal: sustainable financial growth and outstanding customer outcomes.
It connects market insight to internal execution through clear processes in areas such as pricing, segmentation, and sales effectiveness. It removes friction between teams, embeds customer experience into every product and interaction, and relies on continuous learning and data-driven improvement. Commercial Excellence transforms strategic ambition into consistent, and customer-focused performance.
We partner with PE and VC firms and growth-stage PE/VC-backed companies across Europe. We also work with similar companies that are aiming to expand their customer base in Europe. Our focus is High & Deep Tech and B2B SaaS. We also work directly with PE and VC firms that need to analyse the Commercial Excellence level of M&A targets.
Our work spans three main areas: Commercial Excellence Consulting, M&A Support and Leadership Roles (Fractional CRO). Under the Commercial Excellence services we deliver a Commercial Quickscan (to quickly determine points for growth improvement), GTM Strategy, CX and Service improvements, Pricing, and Commission Planning.
Most engagements begin with a Commercial QuickScan. This is a fast, structured assessment that highlights growth barriers and defines the roadmap to Commercial Excellence.
Engagement & Contact
Collaboration is essential to achieving Commercial Excellence. Being on-site allows us to engage directly with teams, align faster, and build momentum. That said, when deep analysis or preparation is required, or when a client is based outside the Benelux, a remote approach can be more efficient. International travel is never a barrier for us.
Simply use our contact form or send an email to info@venturise.nl. You can also book a meeting directly through our website.
Yes. Every engagement is customized; from fractional leadership to strategic projects. We adapt to your team’s size, goals, and commercial maturity. If we need to train the team on sales methodologies, storytelling in business or how to setup a commission system, we will do so. In essence, our goal is to achieve Commercial Excellence for the organizations we work with.