Fractional Leadership

Fractional CRO

Venturise (Marko Kiers) provides executive leadership that fine-tunes your commercial engine

Many organizations reach a stage where growth slows down. There are as many reasons for stalled growth as there are organizations. Often, the in-house team struggles to press the right buttons or turn the right knobs. In some cases, sales, marketing, customer success and other key commercial functions are not fully aligned. In others, there is no clear Go-To-Market strategy, an unclear Ideal Customer Profile or Buyer Personas are unclear. Metrics such as NRR, NPS, CAC, CLTV, MQL and SQL often reveal signs where challenges and opportunities lie.

Venturise (Marko Kiers) functions as a Fractional Chief Revenue Officer (CRO) and provides senior commercial leadership on a flexible basis, guiding strategy and execution with the same focus and dedication as an in-house executive. Working closely with investors and the leadership team, this role often supports the transition or recruitment of a permanent CRO.

In this role, Venturise focuses on improving key metrics, building the right commercial structure, setting a clear strategic direction, and strengthening team collaboration.

CRO Mentorship

Venturise (Marko Kiers) is a trusted sparring partner for revenue growth and leadership development

The Venturise CRO Mentorship is a focused, hands-on coaching program for leaders who want to accelerate growth and sharpen their commercial leadership skills.


Together, we work on the commercial topics that matter most for your organization. Examples include building a clear go-to-market, improving forecast and pipeline discipline, increasing conversion and win-rate, tightening pricing and packaging, and strengthening retention and expansion (NRR).

Typically we spend 3-4 hours per week working together in person (or offline) for a span of 4 months for maximum impact. 

You’ll get practical commercial models (such as the V2MOM model that functions as a GTM compass), real-world sparring, and clear weekly actions. Progress is visible, measurable, and sustained. Venturise centers its mentorship on both business and personal outcomes.

Who is it for? :
Founders, CEOs, CROs and CMOs in B2B SaaS and Tech who want an experienced commercial sparring partner; someone who helps you make the right decisions, grow your company and help you achieve Commercial Excellence. 

Format:
Weekly or bi-weekly sessions, supported by lightweight preparation and follow-ups. Short cycles, high impact.